B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of time spent on reels for Instagram users (2023)
30% of time spent by Instagram users on the platform is spent on Reels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.arodigitalstrategy.com/hotelier-hub/latest-article/global-social-media-trends-for-hoteli… ↗
Source Article
Global Social Media Trends for Hoteliers in 2023
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users: 30% share of time spent on reels. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-reels-time-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-reels-time-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of time spent on reels for Instagram users<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/instagram-reels-time-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.