B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- percentage of marketers using platform for advertising for Instagram (2022)
In 2022, 80% of global marketers used Instagram to advertise their businesses.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.agorapulse.com/lp/better-manage-your-instagram-accounts ↗
Source Article
Need a Better Way to Manage Your Instagram Accounts?
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista; original methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 80% percentage of marketers using platform for advertising. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-marketer-adoption-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-marketer-adoption-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- percentage of marketers using platform for advertising for Instagram<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/instagram-marketer-adoption-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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