B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33.1%
33.1% -- share of users aged 25 34 for Instagram (2021)
Users aged 25-34 make up 33.1% of Instagram users.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://simsadvertising.com/blog/social-media-channels-understanding-user-profiles/ ↗
Source Article
Social Media Channels: Understanding User Profiles | Sims Advertising
Knowing where the majority of your customers spend their time online can help you invest in the right social media channels and spend your advertising dollars wisely. Using the latest data from Sprout Social, we’re diving into the demographics to find out where you will gain the most exposure from y…
Original Research
Sprout Social
· Original study ↗
Methodology
Blog citing Sprout Social data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 33.1% share of users aged 25 34. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-largest-age-group-2021
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<blockquote cite="https://lighthousedata.io/data/instagram-largest-age-group-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.1%</strong> -- share of users aged 25 34 for Instagram<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/instagram-largest-age-group-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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