B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- platform roi share for Instagram (2024)
21% of marketers find Instagram delivers the highest ROI.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://weave.asia/global-social-media-trends-key-insights-every-marketer-should-know-2025/ ↗
Source Article
Global Social Media Trends: Key Insights Every Marketer Should Know 2025 | Weave Asia
(Image Source: offers.hubspot.com)
Social media is all about trends. The platform constantly changes, with new topics and behaviours dictating what gets seen. Those that stay in the loop can capitalise on these trends and boost their marketing efforts.
Based on a 2024 report by HubSpot, there are 10…
Original Research
HubSpot
· Original study ↗
Methodology
Share of marketers citing Instagram as highest-ROI platform; HubSpot survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 21% platform roi share. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-highest-roi-2024
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<blockquote cite="https://lighthousedata.io/data/instagram-highest-roi-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- platform roi share for Instagram<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/instagram-highest-roi-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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