B
Evidence Grade B
Trusted with Context
Aging
1,400,000,000
1,400,000,000 — active users for Instagram (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
1,400,000,000
Unit
Count
Data Vintage
2024
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
60
Independence
1
Methodology
50
Freshness
60
Sources (4)
Data Axle USA
Primary
Tier B
https://www.dataaxleusa.com/blog/marketing-with-social-media/ ↗
Source Article
Social media is, for most people, part of daily life.
In fact, the average amount of time spent on social media worldwide is believed to be around 2.5 hours daily per person.
So, the question isn’t whether or not using social media could benefit your business. With millions of leads spending a solid…
Also cited by
explodingtopics.com
https://explodingtopics.com/blog/social-media-trends
2026-03-09
influencermarketinghub.com
https://influencermarketinghub.com/digital-marketing-agency-statistics/
2026-03-31
2026-06-03
Original Research
Influencer Marketing Hub
· Original study ↗
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
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Plain Text
Instagram: 1,400,000,000 active users. Source: Data Axle USA (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/instagram-active-users
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<blockquote cite="https://lighthousedata.io/data/instagram-active-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,400,000,000</strong> — active users for Instagram<br><small>Source: Data Axle USA (2024) · <a href="https://lighthousedata.io/data/instagram-active-users" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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