B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,000,000,000
$1,000,000,000 -- acquisition price for Instagram (acquired by Facebook) (2012)
Facebook acquired Instagram in 2012 for $1 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook/Meta
Primary
Tier B
https://www.clarigital.com/codex/paid-advertising/facebook-instagram/facebook-ads-history/ ↗
Source Article
Facebook Ads History: 2007 to Meta Advantage+ | Digital Codex
What You Will Learn
- How Facebook advertising began in 2007 with basic demographic targeting
- The shift to News Feed advertising and why it transformed the platform
- How the Facebook Pixel changed measurement and remarketing
- The Instagram acquisition and its advertising integration
- How iOS 14…
Original Research
Facebook/Meta
· Original study ↗
Methodology
Acquisition price stated in article timeline; widely reported figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (acquired by Facebook): $1,000,000,000 acquisition price. Source: Facebook/Meta (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-acquisition-price-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-acquisition-price-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- acquisition price for Instagram (acquired by Facebook)<br><small>Source: Facebook/Meta (2012) · <a href="https://lighthousedata.io/data/instagram-acquisition-price-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.