B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10.5%
10.5% -- ad revenue growth rate for Instacart (2024)
Instacart's ad revenue grew around 10.5% year over year in 2024.
- Approximate figure from a recent analysis
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed analysis
Primary
Tier B
https://www.darkroomagency.com/observatory/what-is-instacart-how-it-works-for-shoppers-and-stores-in… ↗
Source Article
What Is Instacart? How It Works for Shoppers & Stores
What Is Instacart? How It Works for Shoppers and Stores in 2025
MARKETPLACE & RETAIL MEDIA
Written & peer reviewed by
4 Darkroom team members
For most people, Instacart starts as a small moment.
You are halfway through making dinner and realize you forgot the main ingredient. Or it is Sunday night, …
Original Research
Unnamed analysis
· Original study ↗
Methodology
Recent analysis cited by Darkroom Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instacart: 10.5% ad revenue growth rate. Source: Unnamed analysis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instacart-ad-revenue-growth-2024
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<blockquote cite="https://lighthousedata.io/data/instacart-ad-revenue-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- ad revenue growth rate for Instacart<br><small>Source: Unnamed analysis (2024) · <a href="https://lighthousedata.io/data/instacart-ad-revenue-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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