B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- innovation failure rate for new consumer product innovations (2025)
75 percent of innovation fails to survive beyond year two.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Catalyx
Primary
Tier C
https://thecatalyx.com/podcast-why-innovation-fails-and-what-brands-can-do-about-it/ ↗
Source Article
Why Innovation Fails and How to Fix It | Guy White, Catalyx
PODCAST: Why Innovation Fails, And What Brands Can Do About It
What separates a winning innovation from one that never makes it off the shelf?
Most new products fail. But why? And what can you do to avoid becoming part of the 75 percent?
In this episode of Qual: Unplugged, hosted by Jay Tye, of 10K …
Original Research
Catalyx
· Original study ↗
Methodology
Cited in podcast discussion; original research source not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new consumer product innovations: 75% innovation failure rate. Source: Catalyx (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/innovation-failure-rate-75-percent
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<blockquote cite="https://lighthousedata.io/data/innovation-failure-rate-75-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- innovation failure rate for new consumer product innovations<br><small>Source: Catalyx (2025) · <a href="https://lighthousedata.io/data/innovation-failure-rate-75-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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