B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8,000,000,000
8,000,000,000 -- mobile ad impressions for Nigeria mobile advertising market (InMobi) (Q1 2012)
According to an InMobi press release for the first quarter of 2012, Nigeria accounted for 8 billion mobile ad impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8,000,000,000
Unit
Count
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InMobi
Primary
Tier B
http://www.innovation-village.com/2012_05_01_archive.html ↗
Source Article
Innovation Village
Original Research
InMobi
· Original study ↗
Methodology
InMobi mobile ad network impressions report for Nigeria
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nigeria mobile advertising market (InMobi): 8,000,000,000 mobile ad impressions. Source: InMobi (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inmobi-nigeria-mobile-ad-impressions-2012
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<blockquote cite="https://lighthousedata.io/data/inmobi-nigeria-mobile-ad-impressions-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000,000,000</strong> -- mobile ad impressions for Nigeria mobile advertising market (InMobi)<br><small>Source: InMobi (Q1 2012) · <a href="https://lighthousedata.io/data/inmobi-nigeria-mobile-ad-impressions-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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