B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2,300,000,000
$2,300,000,000 -- new business wins value for Initiative (2025)
Initiative delivered $2.3 billion in new business globally (including retentions) in 2025.
- Includes retentions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,300,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
COMvergence
Primary
Tier B
https://www.aoyglobalawards.com/finalists/initiative-448xeq6johb6688 ↗
Source Article
Initiative
Original Research
COMvergence
· Original study ↗
Methodology
Agency-reported new business and retention wins; ranking attributed to COMvergence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Initiative: $2,300,000,000 new business wins value. Source: COMvergence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/initiative-new-business-wins-2025
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<blockquote cite="https://lighthousedata.io/data/initiative-new-business-wins-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,300,000,000</strong> -- new business wins value for Initiative<br><small>Source: COMvergence (2025) · <a href="https://lighthousedata.io/data/initiative-new-business-wins-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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