B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumers valuing ingredient origin for US consumers (2025)
73% of surveyed US consumers said that knowing where ingredients come from increases the value of a product.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Menu Matters
Primary
Tier B
https://berryondairy.blogspot.com/2025/03/rethinking-innovation-priorities.html ↗
Source Article
Rethinking Innovation Priorities
Original Research
Menu Matters
· Original study ↗
Methodology
Menu Matters consumer survey end of 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 73% consumers valuing ingredient origin. Source: Menu Matters (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ingredient-origin-value-2025
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<blockquote cite="https://lighthousedata.io/data/ingredient-origin-value-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers valuing ingredient origin for US consumers<br><small>Source: Menu Matters (2025) · <a href="https://lighthousedata.io/data/ingredient-origin-value-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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