B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

0.7%

0.7% -- customer service query rate for ING Spain (2023)

Name: Customer Service Query Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2023 · ING

The Spanish branch of ING reduced the number of queries to customer service to 0.7% after redesigning its website's information architecture.

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Attribution: ING View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

0.7%

Unit

Percentage

Data Vintage

2023

Entity

ING Spain

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ING Primary Tier C

https://mohi.to/en/blog/how-to-measure-the-effects-of-work-on-ux-roi-metrics ↗

Confidence: 23/100 Vintage: 2023 Channel: Deep Crawl

Source Article

How to measure the effects of work on UX? ROI metrics | mohi.to

Summarize with AI If you are spending a lot of work on UX, you definitely want to know if you are likely to see a return on investment. That’s what ROI metrics are for. Check out what you should know about them and how to start using them. UX designers feel a sense of pride when people enjoy using a…

Original Research

ING · Original study ↗

Methodology

Single-company case study cited in blog

Methodology documented

Segmentation

IndustryFinTech RegionEMEA Channelcontent

Cite this stat

Plain Text

ING Spain: 0.7% customer service query rate. Source: ING (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ing-spain-customer-service-queries-0-7

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<blockquote cite="https://lighthousedata.io/data/ing-spain-customer-service-queries-0-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- customer service query rate for ING Spain<br><small>Source: ING (2023) · <a href="https://lighthousedata.io/data/ing-spain-customer-service-queries-0-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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