B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- consumers more likely to open personalized mail for consumers (2025)
84% of consumers feel that personalization makes them more likely to open direct mail.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InfoTrends
Primary
Tier C
https://www.gsghome.com/blog-post/fall-is-the-perfect-time-to-launch-a-direct-mail-campaign/ ↗
Source Article
Why Fall is the Perfect Time to Launch a Direct Mail Campaign - Graphic Solutions Group
Why Fall is the Perfect Time to Launch a Direct Mail Campaign
As the crisp autumn breeze settles in, businesses everywhere are gearing up for the busiest shopping season of the year. With holidays and events like Black Friday just around the corner, now is the perfect opportunity to connect with cus…
Original Research
InfoTrends
· Original study ↗
Methodology
Survey by InfoTrends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% consumers more likely to open personalized mail. Source: InfoTrends (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/infotrends-personalization-open-mail-84pct
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<blockquote cite="https://lighthousedata.io/data/infotrends-personalization-open-mail-84pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumers more likely to open personalized mail for consumers<br><small>Source: InfoTrends (2025) · <a href="https://lighthousedata.io/data/infotrends-personalization-open-mail-84pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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