B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$300,000,000
$300,000,000 -- company valuation for InfoSum (2025)
InfoSum's last valuation was estimated at around $300 million prior to its acquisition by WPP.
- Exact terms were not disclosed; valuation is an estimate from unnamed sources regarding its last known valuation.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$300,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://learn.uof.digital/student/activity/2565754-u-of-digital-newsletter-april-9-2025-free ↗
Source Article
U of Digital Newsletter: April 9, 2025
U of Digital Newsletter: April 9, 2025 (free)
Outline
U of Digital Newsletter - 4/9/25 (free)
April 3rd-April 8th
Below is a roundup of last week’s notable industry news, with summaries and our opinions. WPP just bought a company for a large sum.
U of Digital Launches The “AI Accelerator” To Empower…
Original Research
Digiday
· Original study ↗
Methodology
Last known valuation of data clean room provider InfoSum, per unnamed sources cited by Digiday; WPP acquisition terms not disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
InfoSum: $300,000,000 company valuation. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/infosum-valuation-300m-2025
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<blockquote cite="https://lighthousedata.io/data/infosum-valuation-300m-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$300,000,000</strong> -- company valuation for InfoSum<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/infosum-valuation-300m-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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