B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of informational searches for web search queries (2025)
More than 80% of web searches are informational queries according to PSU and QUT research.
- Source text states 'more than 80%'
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Lighthouse Research Team
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pennsylvania State University and Queensland University of Technology
Primary
Tier C
https://www.isearchsolution.com/blog/knowing-the-search-intent-from-the-users-perspective-in-seo/ ↗
Source Article
Knowing the Search Intent From the User’s Perspective in SEO
Knowing The Search Intent From the User’s Perspective in SEO
SEO expertise is a core in today’s online business landscape. With over 8.5 billion Google searches conducted every single day (according to Google Trends). User intent, in simple terms, is a search or query that the user performs in the s…
Original Research
Pennsylvania State University and Queensland University of Technology
· Original study ↗
Methodology
Research from Pennsylvania State University and Queensland University of Technology, as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web search queries: 80% share of informational searches. Source: Pennsylvania State University and Queensland University of Technology (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informational-searches-share-80-psu-qut
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<blockquote cite="https://lighthousedata.io/data/informational-searches-share-80-psu-qut" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of informational searches for web search queries<br><small>Source: Pennsylvania State University and Queensland University of Technology (2025) · <a href="https://lighthousedata.io/data/informational-searches-share-80-psu-qut" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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