B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

80%

80% -- share of google queries that are informational for Google search queries (2025)

Name: Share Of Google Queries That Are Informational Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · SEMrush

Over 80% of Google search queries have informational intent.

Source states 'over 80%'

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Attribution: SEMrush View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2025

Entity

Google search queries

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SEMrush Primary Tier C

https://keywordly.ai/blog/keyword-optimization ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Keyword Optimization: 7 Techniques for Better Rankings And Traffic

Unlocking SEO success comes down to more than just picking high-volume keywords; it’s about strategic optimization that attracts the right audience, delivers measurable growth, and keeps pace with Google’s evolving algorithms. Modern keyword optimization relies on optimized keyword SEO approaches th…

Original Research

SEMrush · Original study ↗

Methodology

SEMrush data cited by Keywordly

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google search queries: 80% share of google queries that are informational. Source: SEMrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informational-google-queries-share-semrush

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<blockquote cite="https://lighthousedata.io/data/informational-google-queries-share-semrush" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of google queries that are informational for Google search queries<br><small>Source: SEMrush (2025) · <a href="https://lighthousedata.io/data/informational-google-queries-share-semrush" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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