B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,000,000
30,000,000 -- audience size for Informa (2017)
Informa's industry brands reach/are trusted by 30 million professionals and business decision makers who engage with their editorial content, events, whitepapers, webinars, and workflow tools.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Informa Engage
Primary
Tier A
http://engage.informa.com/direct-marketing/ ↗
Source Article
Direct Marketing - Informa Engage
HOME > DIRECT MARKETING
American City & County
Aviation Week Network
Data Center World
Electronic Design
Farm Progress
Industry Week
Natural Products Expo East and West
Nation’s Restaurant News
WardAuto
Waste360
WealthManagement.com
Trusted in Top Growth Markets
Trusted in Top Growth Markets
Informa…
Original Research
Informa Engage
· Original study ↗
Methodology
Self-reported audience data from Informa's industry brands; professionals engaging with editorial content, events, whitepapers, webinars, and workflow tools
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Informa: 30,000,000 audience size. Source: Informa Engage (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informa-professional-audience-30m
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<blockquote cite="https://lighthousedata.io/data/informa-professional-audience-30m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- audience size for Informa<br><small>Source: Informa Engage (2017) · <a href="https://lighthousedata.io/data/informa-professional-audience-30m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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