B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,500,000
1,500,000 -- audience size for Informa Engage (automotive professionals worldwide) (2019)
Informa Engage's B2B audience includes 1.5 million professionals who design, build, buy, sell, operate and support cars, light vehicles, trucks and trailers worldwide.
- Self-reported marketing/audience reach figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,500,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Informa Engage
Primary
Tier A
https://engage.informa.com/who-we-are/ ↗
Source Article
Who We Are - Informa Engage
WHO WE ARE
We connect B2B marketers with millions of buyers globally.
HOME > WHO WE ARE
Informa Engage is a new marketing services business from Informa, a global leader in information services and events. Informa Engage builds on the Marketing Services business acquired from Penton in 2016.
Informa…
Original Research
Informa Engage
· Original study ↗
Methodology
Company-published audience figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Informa Engage (automotive professionals worldwide): 1,500,000 audience size. Source: Informa Engage (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informa-automotive-audience
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<blockquote cite="https://lighthousedata.io/data/informa-automotive-audience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500,000</strong> -- audience size for Informa Engage (automotive professionals worldwide)<br><small>Source: Informa Engage (2019) · <a href="https://lighthousedata.io/data/informa-automotive-audience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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