B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43.3%

43.3% -- share of influencers unsure about penalties for Indian influencers (2021)

Name: Share Of Influencers Unsure About Penalties Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2021 · n=200 · IPLIX Media

43.3% of surveyed Indian influencers were unsure about the penalties or repercussions for not adhering to ASCI guidelines.

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Attribution: IPLIX Media View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

43.3%

Unit

Percentage

Data Vintage

2021

Entity

Indian influencers

Sample Size

200

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IPLIX Media Primary Tier B

https://agencyreporter.com/89-5-influencers-witnessed-a-dip-in-their-content-engagement-rates-since-… ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

89.5% influencers witnessed a dip in their content engagement rates since ASCI guidelines went live: IPLIX Influencer Survey

Original Research

IPLIX Media · Original study ↗

Methodology

IPLIX Media pan India influencer survey

Methodology documented

Segmentation

Industryinfluencer_marketing RegionIN RoleAll marketers Channelinfluencer

Cite this stat

Plain Text

Indian influencers: 43.3% share of influencers unsure about penalties. Source: IPLIX Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencers-unsure-asci-penalties

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<blockquote cite="https://lighthousedata.io/data/influencers-unsure-asci-penalties" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.3%</strong> -- share of influencers unsure about penalties for Indian influencers<br><small>Source: IPLIX Media (2021) · <a href="https://lighthousedata.io/data/influencers-unsure-asci-penalties" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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