B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- trust preference uplift for consumers (2026)
Consumers are 90% more likely to trust recommendations from influencers than traditional advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/app-launch-secrets-scale-to-win-in-2026/ ↗
Source Article
App Launch: ASO, Onboarding, & Data for 2026 Success
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study, as cited by App Launch Partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 90% trust preference uplift. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-trust-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-trust-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- trust preference uplift for consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/influencer-trust-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.