B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- influencer trust rate for consumers aged 18-34 (2024)
63% of customers aged 18-34 years old trust what an influencer says about a company more than what the company says about itself.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Icon Source
Primary
Tier C
https://iconsource.com/blog/one-campaign-can-change-your-business/ ↗
Source Article
Icon Source | Blog | One Campaign Can Change Your Business
In 1994, inventor and home electronics manufacturer Michael Boehm created a prototype for an invention he believed would revolutionize the grilling game. Originally titled the “Short Order Grill,” this angled cooking device simultaneously seared both sides of a piece of meat while allowing excess fa…
Original Research
Icon Source
· Original study ↗
Methodology
Survey stat cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers aged 18-34: 63% influencer trust rate. Source: Icon Source (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-trust-18-34
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-trust-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- influencer trust rate for consumers aged 18-34<br><small>Source: Icon Source (2024) · <a href="https://lighthousedata.io/data/influencer-trust-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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