C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
$24,000,000,000
$24,000,000,000 -- market size for global influencer marketing (2024)
Influencer marketing is expected to exceed $24 billion by the end of 2024.
- projection/forecast ('expected to exceed')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$24,000,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
CMO Alliance
Primary
Tier B
https://www.cmoalliance.com/influencer-media-kits-that-seal-the-deal/ ↗
Source Article
How to create an influencer media kit that seals the deal
Influencer marketing is expected to exceed $24 billion by the end of 2024. If you’re an influencer wanting to stand out in such a competitive market, then it's about time to create a media kit.
You may ask – what is a media kit?
Well, it's your social media performance’s digital portfolio!
It should…
Also cited by
Velocity Consultancy
https://www.velocityconsultancy.com/7-steps-to-a-winning-online-influencer-marke…
2026-10-02
Ascendly Marketing
https://ascendlymarketing.com/brand-lift-studies/
2026-10-01
MOCA (moca-tech.net)
https://www.moca-tech.net/news/2024-influencer-market-landscape.html
2026-10-01
Original Research
CMO Alliance
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | $16,000,000,000 | |
| 2024 (current) | $24,000,000,000 | +50.0% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
global influencer marketing: $24,000,000,000 market size. Source: CMO Alliance (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-market-size-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-marketing-market-size-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$24,000,000,000</strong> -- market size for global influencer marketing<br><small>Source: CMO Alliance (2024) · <a href="https://lighthousedata.io/data/influencer-marketing-market-size-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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