B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36%
36% -- market growth rate for global influencer marketing industry (2024-2025)
The global influencer marketing industry is projected to expand by 36% between 2024 and 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://martechtrend.com/influencers-reshape-advertising-with-creator-led-content/ ↗
Source Article
Influencers Reshape Advertising with Creator-Led Content - martechtrend
Influencers Are Revolutionizing the Marketing Landscape
The advertising industry is undergoing a substantial transformation as influencer marketing gains unprecedented momentum. According to WPP Media’s global president of business intelligence, for the first time in history, advertising revenue gen…
Original Research
Statista
· Original study ↗
Methodology
Statista growth projection cited by martechtrend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global influencer marketing industry: 36% market growth rate. Source: Statista (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-growth-2024-2025
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-growth-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- market growth rate for global influencer marketing industry<br><small>Source: Statista (2024-2025) · <a href="https://lighthousedata.io/data/influencer-marketing-growth-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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