B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28.7%
28.7% -- market growth rate for global influencer marketing (2023)
Influencer marketing value grew by 28.7% in 2023 compared to 2022.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
28.7%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Year-over-year growth of influencer marketing market value vs 2022; original research publisher not named.
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
global influencer marketing: 28.7% market growth rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-growth-2023
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.7%</strong> -- market growth rate for global influencer marketing<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/influencer-marketing-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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