B
Evidence Grade B
Safe to Cite
Current
$2,400,000,000
$2,400,000,000 -- annualized gross merchandise value for Influencer marketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2,400,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier B
https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/?utm_… ↗
Source Article
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Original Research
Insider Intelligence
· Original study ↗
Methodology
Source: Later
Segmentation
Industrymarketing
Cite this stat
Plain Text
Influencer marketing: $2,400,000,000 annualized gross merchandise value. Source: Insider Intelligence (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-gmv
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-gmv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,400,000,000</strong> -- annualized gross merchandise value for Influencer marketing<br><small>Source: Insider Intelligence (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-gmv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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