B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$1,300,000,000
$1,300,000,000 -- annual fraud loss for influencer marketing industry (2026)
The influencer marketing industry loses an estimated $1.3 billion annually to fraud driven by fake followers and fake engagement.
- Estimated figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,300,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ViralMango
Primary
Tier B
https://analytics.viralmango.com/fake-follower-checker/ ↗
Source Article
Free Fake Follower Checker — Instagram, TikTok & YouTube
Original Research
ViralMango
· Original study ↗
Methodology
Estimated annual industry loss to fake follower/engagement fraud
Methodology documented
Segmentation
Industryinfluencer
Channelinfluencer
Cite this stat
Plain Text
influencer marketing industry: $1,300,000,000 annual fraud loss. Source: ViralMango (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-fraud-loss-1-3b
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-fraud-loss-1-3b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,300,000,000</strong> -- annual fraud loss for influencer marketing industry<br><small>Source: ViralMango (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-fraud-loss-1-3b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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