B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
78%
78% -- percentage of marketers unclear on roi for marketers working with influencers (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
BrandMe
Primary
Tier A
https://brandme.la/los-desafios-del-mkt-de-influencers-en-el-mercado-actual/ ↗
Source Article
Los desafíos del MKT de influencers en el mercado actual - BrandMe
Cada día circula más dinero en la industria del marketing de influencers. Se estima que tan solo el año pasado se invirtieron en ella más de $570 millones de dólares.
Hoy en día se trata de uno de los pilares más robustos para las marcas que quieren hacer publicidad digital, pero aún existe bastante…
Also cited by
demandgenreport.com
https://www.demandgenreport.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
adweek.com
https://www.adweek.com/
2026-08-16
martech.org
https://martech.org/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
demandscience.com
https://demandscience.com/
2026-08-16
Original Research
BrandMe
· Original study ↗
Methodology
Survey conducted with marketers working in influencer marketing.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers working with influencers: 78% percentage of marketers unclear on roi. Source: BrandMe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-clarity-survey-2022
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-clarity-survey-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- percentage of marketers unclear on roi for marketers working with influencers<br><small>Source: BrandMe (2022) · <a href="https://lighthousedata.io/data/influencer-marketing-clarity-survey-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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