B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$100,000,000

$100,000,000 -- cumulative creator payouts for Influencer (2025)

Name: Cumulative Creator Payouts Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · aoyglobalawards.com

In 2025, Influencer surpassed a cumulative milestone of paying out over $100M directly to creators.

Cumulative milestone surpassed in 2025
Represents payouts over $100M directly to creators

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Attribution: aoyglobalawards.com View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

$100,000,000

Unit

Currency Usd

Data Vintage

2025

Entity

Influencer

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

aoyglobalawards.com Primary Tier B

https://www.aoyglobalawards.com/finalists/ben-jeffries-lz7dqx430ebd9l2 ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

Ben Jeffries

Original Research

aoyglobalawards.com · Original study ↗

Methodology

Company-reported cumulative payout milestone

Methodology documented

Segmentation

IndustryInfluencer Marketing RegionGlobal Channelinfluencer

Cite this stat

Plain Text

Influencer: $100,000,000 cumulative creator payouts. Source: aoyglobalawards.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-creator-payouts-100m

HTML Embed

<blockquote cite="https://lighthousedata.io/data/influencer-creator-payouts-100m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000</strong> -- cumulative creator payouts for Influencer<br><small>Source: aoyglobalawards.com (2025) · <a href="https://lighthousedata.io/data/influencer-creator-payouts-100m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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