B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71%
71% -- marketers believing influencer campaigns drive quality traffic and leads for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aruga.com.au
Primary
Tier C
https://aruga.com.au/insight/influencers-or-influenzas-the-pros-cons-of-engaging-influencers-to-prom… ↗
Source Article
Influencers or influenzas? The pros & cons of engaging influencers to promote a brand
Original Research
aruga.com.au
· Original study ↗
Methodology
Industry survey referenced by PR agency article; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 71% marketers believing influencer campaigns drive quality traffic and leads. Source: aruga.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-campaigns-quality-traffic-71pct
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<blockquote cite="https://lighthousedata.io/data/influencer-campaigns-quality-traffic-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- marketers believing influencer campaigns drive quality traffic and leads for marketers<br><small>Source: aruga.com.au (2026) · <a href="https://lighthousedata.io/data/influencer-campaigns-quality-traffic-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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