B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- influencer agency commission rate for Influencer Talent Managers and agencies (2025)
Influencer talent managers and agencies take between 10% and 20% of paid brand deals negotiated on an influencer's behalf.
- Reported as a range of 10% to 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
johanna b. voss Agency
Primary
Tier C
https://www.johannavoss.com/do-influencers-use-agents/ ↗
Source Article
Do influencers use agents? - johanna b. voss Agency
Do influencers use agents?
In the fast-paced world of influencer marketing, one question looms large: do influencers use agents to navigate the complexities of this dynamic industry? As influencers continue to carve out their niche in the digital landscape, the role of agents has become increasingly…
Original Research
johanna b. voss Agency
· Original study ↗
Methodology
Range 10-20%; midpoint 15% extracted. Industry commentary from an influencer agency.
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Influencer Talent Managers and agencies: 10% influencer agency commission rate. Source: johanna b. voss Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-agency-commission-rate
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<blockquote cite="https://lighthousedata.io/data/influencer-agency-commission-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- influencer agency commission rate for Influencer Talent Managers and agencies<br><small>Source: johanna b. voss Agency (2025) · <a href="https://lighthousedata.io/data/influencer-agency-commission-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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