B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of buying groups with 2 to 4 members for enterprise and mid-market B2B buyers (2026)
50% of buying groups in enterprise and mid-market B2B buying had 2 to 4 members.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influ2
Primary
Tier B
https://positiveequator.com/why-b2b-content-fails-ways-create-winning-content/ ↗
Source Article
Why B2B Content Fails & Practical Ways to Create Content That Wins
If you, as a B2B company, are publishing more content but the content is doing nothing for your pipeline, there is likely no connection between your content, buyers’ problems, and business goals. This scenario is often a result of a disconnect between your content and revenue teams, misaligned strat…
Original Research
Influ2
· Original study ↗
Methodology
Influ2 survey of 50 enterprise and mid-market buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprise and mid-market B2B buyers: 50% share of buying groups with 2 to 4 members. Source: Influ2 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influ2-2026-buying-group-2-4-members-50
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<blockquote cite="https://lighthousedata.io/data/influ2-2026-buying-group-2-4-members-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of buying groups with 2 to 4 members for enterprise and mid-market B2B buyers<br><small>Source: Influ2 (2026) · <a href="https://lighthousedata.io/data/influ2-2026-buying-group-2-4-members-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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