B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- ad viewability rate industry standard for Digital advertising industry (publisher ad viewability) (2025)
The industry standard ad viewability rate is 70%.
- Cited as a baseline industry standard in discussion of Protected Audience API latency impacts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mile.tech
Primary
Tier C
https://www.mile.tech/blog/googles-privacy-sandbox-and-proposals-publishers ↗
Source Article
Google's Privacy Sandbox: Proposals Publishers Must Start Testing
Everything Google
min read
April 8, 2025
By
Simran
Everything Google
TL;DR
Third-party cookies will not be deprecated, then why do publishers need Google privacy sandbox and its proposals? Is there a new path for Privacy Sandbox on the web? Let’s find out!
In 2019, Google Privacy Sandbox announcemen…
Original Research
mile.tech
· Original study ↗
Methodology
Blog cites 70% as the industry standard for ad viewability, used as the baseline against PAAPI-driven viewability of 39%. Original publisher unnamed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital advertising industry (publisher ad viewability): 70% ad viewability rate industry standard. Source: mile.tech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-standard-ad-viewability-70
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<blockquote cite="https://lighthousedata.io/data/industry-standard-ad-viewability-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad viewability rate industry standard for Digital advertising industry (publisher ad viewability)<br><small>Source: mile.tech (2025) · <a href="https://lighthousedata.io/data/industry-standard-ad-viewability-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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