B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- industry lacking analytics tools to measure event impact for events industry (2026)
70% of the meetings and events industry lacks the analytics tools to clearly measure event impact or ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global DMC Partners
Primary
Tier B
https://myhopskip.com/blog/how-to-prove-event-roi-to-leadership ↗
Source Article
How to Prove Event ROI to Leadership | Hopskip
How to Prove Event ROI to Leadership (Before and After the Event)
68% of planners face pressure to prove event ROI. Here's how to build the business case before the event and back it up with data after.
You planned a great event. Attendance was solid, energy was high, and the feedback forms came bac…
Original Research
Global DMC Partners
· Original study ↗
Methodology
Global DMC Partners 2026 Meetings and Events Industry Pulse Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
events industry: 70% industry lacking analytics tools to measure event impact. Source: Global DMC Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-lacks-event-analytics-tools-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/industry-lacks-event-analytics-tools-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- industry lacking analytics tools to measure event impact for events industry<br><small>Source: Global DMC Partners (2026) · <a href="https://lighthousedata.io/data/industry-lacks-event-analytics-tools-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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