B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.8%
34.8% -- ctv spend growth forecast for global CTV advertising (2021)
Industry CTV spend was projected by analysts to grow 34.8% in 2021.
- Forecast cited by Xandr without specifying the exact analyst firm
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.8%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier B
https://martechasia.net/news/digital-video-spend-doubled-year-over-year-ctv-growth-exceeds-200-in-h1… ↗
Source Article
Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 | MartechAsia
Xandr Platform announces accelerated growth in the First Half of 2021.
Xandr has seen significant increases in the premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, AT&T’s data-enabled technology platform announced on 23 July.
According to Xander, with analysts p…
Original Research
martechasia.net
· Original study ↗
Methodology
Analyst forecast cited by Xandr; original analysts not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global CTV advertising: 34.8% ctv spend growth forecast. Source: martechasia.net (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-ctv-spend-growth-2021-forecast
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<blockquote cite="https://lighthousedata.io/data/industry-ctv-spend-growth-2021-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.8%</strong> -- ctv spend growth forecast for global CTV advertising<br><small>Source: martechasia.net (2021) · <a href="https://lighthousedata.io/data/industry-ctv-spend-growth-2021-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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