B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- industry assumed share of moves from home listings for US moving industry (2025)
The moving industry widely assumes that 70% to 80% of moves stem from home listings.
- Reported as a range of 70% to 80%
- Represents an industry assumption/belief, not measured empirical reality
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
moovsoon.com
Primary
Tier C
https://www.moovsoon.com/the-mls-wake-up-call-two-thirds-of-moves-happen-elsewhere/ ↗
Source Article
MLS Data Misses 62% of Moving Prospects: Insights for Movers
The MLS Wake-Up Call: Two-Thirds of Moves Happen Elsewhere
This Surprised Everyone. Movers Banking on MLS Data Are Missing Most of the Market
Summary (TL;DR)
MLS data captures only 25-38% of moving prospects, not the 70-80% the industry assumes. Our analysis of 2,000 first-party CRM records across s…
Original Research
moovsoon.com
· Original study ↗
Methodology
Stated industry assumption cited by Moovsoon; range 70-80%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US moving industry: 70% industry assumed share of moves from home listings. Source: moovsoon.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industry-assumed-mls-move-share
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<blockquote cite="https://lighthousedata.io/data/industry-assumed-mls-move-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- industry assumed share of moves from home listings for US moving industry<br><small>Source: moovsoon.com (2025) · <a href="https://lighthousedata.io/data/industry-assumed-mls-move-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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