B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- organic search click through rate for industrial manufacturers (2019)
Industrial manufacturers that rank 1-3 in non-branded organic search results with optimized metadata have an estimated click-through rate of about 20%.
- Hypothetical / conservative illustrative estimate
- Applies to industrial manufacturers ranking 1-3 in non-branded organic search results with optimized title, URL, and meta description
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IntentData
Primary
Tier B
https://www.intentdata.io/intent-data-blog/how-to-use-buyer-intent-data-to-grow-industrial-sales ↗
Source Article
How to Use Buyer Intent Data to Grow Industrial Sales to the Other 99%
The Other 99%
Don't worry — this isn't a political post. In this case 99% means the volume of searchers whom you're missing.
Here's the simple (and conservative) calculation that gets us there (note — this is for industrial manufacturers, not SaaS or other products):
- If you've done a great job of …
Original Research
IntentData
· Original study ↗
Methodology
For industrial manufacturers ranked 1-3 in non-branded organic search results with optimized title, URL, and meta description.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
industrial manufacturers: 20% organic search click through rate. Source: IntentData (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industrial-manufacturers-seo-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/industrial-manufacturers-seo-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- organic search click through rate for industrial manufacturers<br><small>Source: IntentData (2019) · <a href="https://lighthousedata.io/data/industrial-manufacturers-seo-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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