B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of buying teams evaluating combined supplier list for industrial buying teams (2025)
According to the 2025 Industrial Buying Influence survey from Gardner Business Media, 68% of buying teams evaluate a supplier list combining previous suppliers with new suppliers found via their own research before narrowing it down.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gardner Business Media
Primary
Tier B
https://ariadpartners.com/inbound-marketing-for-manufacturing/ ↗
Source Article
Inbound Marketing for Manufacturing: A Practical Guide
Original Research
Gardner Business Media
· Original study ↗
Methodology
Industrial Buying Influence survey by Gardner Business Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
industrial buying teams: 68% share of buying teams evaluating combined supplier list. Source: Gardner Business Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/industrial-buying-teams-supplier-list-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/industrial-buying-teams-supplier-list-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of buying teams evaluating combined supplier list for industrial buying teams<br><small>Source: Gardner Business Media (2025) · <a href="https://lighthousedata.io/data/industrial-buying-teams-supplier-list-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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