B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55%

55% -- armpit shaving preference rate for Indonesian women (2011)

2011  · Unilever Indonesia

Around 55% of Indonesian women choose shaving to remove underarm hair.

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Attribution: Unilever Indonesia View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2011
Entity
Indonesian women
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Unilever Indonesia Primary Tier B
https://uemcuters.blogspot.com/2012/07/bahaya-dan-efek-buruk-mencukur-ketiak.html ↗
Confidence: 28/100 Vintage: 2011 Channel: Deep Crawl
Source Article
Bahaya dan Efek Buruk Mencukur Ketiak
Salah satu bagian tubuh yang masih sering luput dari perhatian adalah ketiak. Mungkin karena Anda merasa bahwa ketiak merupakan bagian yang selalu tertutup dan jarang terlihat, sehingga tidak perlu diberi perhatian khusus. “Padahal sebenarnya, ketiak merupakan bagian yang paling ‘tersiksa’ dari bagi…
Original Research
Unilever Indonesia · Original study ↗

Unilever Beauty Understanding Survei 2011

Methodology documented
Industrymarketing
Plain Text
Indonesian women: 55% armpit shaving preference rate. Source: Unilever Indonesia (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indonesian-women-shave-armpits-2011
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<blockquote cite="https://lighthousedata.io/data/indonesian-women-shave-armpits-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- armpit shaving preference rate for Indonesian women<br><small>Source: Unilever Indonesia (2011) · <a href="https://lighthousedata.io/data/indonesian-women-shave-armpits-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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