B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- keyword visibility contraction for Indonesian maternal-health category (2025)
Keyword visibility in the Indonesian maternal-health category contracted by roughly 9% as AI Overviews resolved queries directly in search results.
- Estimated as 'roughly 9%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
search.agency
Primary
Tier C
https://search.agency/blog/we-doubled-our-clients-organic-traffic-in-6-months-case-study ↗
Source Article
FMCG Brand Doubles Organic Traffic in 6 Months
How We Doubled Organic Traffic for Morinaga in 6 Months
Search is still the most underestimated growth channel in Indonesian B2C marketing. While most teams chase paid social and short form video, search keeps doing what it has always done quietly: bringing the right buyer to the right product at th…
Original Research
search.agency
· Original study ↗
Methodology
Agency-reported contraction attributed to AI Overviews resolving queries in results pages
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 9% | |
| 2026 | 9% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indonesian maternal-health category: 9% keyword visibility contraction. Source: search.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indonesia-maternal-health-keyword-visibility-contraction-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/indonesia-maternal-health-keyword-visibility-contraction-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- keyword visibility contraction for Indonesian maternal-health category<br><small>Source: search.agency (2025) · <a href="https://lighthousedata.io/data/indonesia-maternal-health-keyword-visibility-contraction-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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