B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6 hours
6 hours -- daily app usage hours for Indonesian consumers (Q1 2022)
Indonesian consumers spent an average of 5.7 hours per day on mobile apps in Q1 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6 hours
Unit
Duration Hours
Data Vintage
Q1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
data.ai
Primary
Tier B
https://martechasia.net/features/how-much-time-consumers-spend-inside-apps/ ↗
Source Article
How much time consumers spend inside apps? | MartechAsia
As compared to Q1 2019, consumers in 16 markets spend 20% more time on apps every day in Q1 2022, among the top 10 markets.
Apps are part of people’s lives in the new normal. Brands use apps to facilitate communication, shopping, bills payment, and other business transactions convenient for customer…
Original Research
data.ai
· Original study ↗
Methodology
Data.ai Q1 2022 Regional Pulse Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indonesian consumers: 6 hours daily app usage hours. Source: data.ai (Q1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indonesia-daily-app-hours-q1-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/indonesia-daily-app-hours-q1-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 hours</strong> -- daily app usage hours for Indonesian consumers<br><small>Source: data.ai (Q1 2022) · <a href="https://lighthousedata.io/data/indonesia-daily-app-hours-q1-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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