B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- local language content preference rate for Internet users in India (2025)
68% of internet users in India prefer content in their local language.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google and Ipsos
Primary
Tier C
https://adgebra.co/why-brands-should-embrace-the-power-of-indic-languages-in-online-advertising/ ↗
Source Article
Why Brands Should Embrace - The Power of Indic Languages in Online Advertising
In recent years, India has witnessed a significant shift towards the use of Indic languages in brand communications. Brands are recognizing the importance of reaching out to their audience in their native language and are incorporating regional languages in their strategies. Be it TVCs, Outdoor ads,…
Original Research
Google and Ipsos
· Original study ↗
Methodology
Survey conducted by Google and Ipsos, cited by Adgebra
Methodology documented
Segmentation
Industrymarketing
RegionIN
Channelmulti-channel
Cite this stat
Plain Text
Internet users in India: 68% local language content preference rate. Source: Google and Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indic-language-content-preference-india
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<blockquote cite="https://lighthousedata.io/data/indic-language-content-preference-india" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- local language content preference rate for Internet users in India<br><small>Source: Google and Ipsos (2025) · <a href="https://lighthousedata.io/data/indic-language-content-preference-india" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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