B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- share of b2b buyers conducting online research before sales contact for Indian B2B buyers (2026)
73% of business buyers in India conduct online research before making any sales contact.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://magicworksitsolutions.com/blog/website-development-cost-india ↗
Source Article
Website Development Cost India 2026: Rs 15K vs Rs 2 Lakh — The Real Comparison
The Story That Plays Out Every Year in India's Industrial Belts
In 2023, a mid-sized auto components manufacturer based in the Chakan industrial belt outside Pune made what seemed like a sensible business decision. They needed a website. Their sales team was getting asked for one by buyers and procu…
Original Research
Google
· Original study ↗
Methodology
Cited as Google's research on B2B buying behaviour in India; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian B2B buyers: 73% share of b2b buyers conducting online research before sales contact. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-b2b-buyers-online-research-before-contact
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<blockquote cite="https://lighthousedata.io/data/indian-b2b-buyers-online-research-before-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of b2b buyers conducting online research before sales contact for Indian B2B buyers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/indian-b2b-buyers-online-research-before-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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