B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- consumer sentiment vernacular content reliability for Indian internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG and Google
Primary
Tier B
https://www.aroscop.com/navigating-the-digital-landscape-for-vernacular-advertising/ ↗
Source Article
Navigating the Digital Landscape for Vernacular Advertising
Original Research
KPMG and Google
· Original study ↗
Methodology
Joint study by KPMG and Google, as cited by Aroscop
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian internet users: 70% consumer sentiment vernacular content reliability. Source: KPMG and Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-vernacular-content-reliability-70pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-vernacular-content-reliability-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer sentiment vernacular content reliability for Indian internet users<br><small>Source: KPMG and Google (2026) · <a href="https://lighthousedata.io/data/india-vernacular-content-reliability-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.