B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- ugc authenticity preference rate for Indian consumers (2025)
86% of Indian consumers rank UGC-based brand content as more authentic than influencer marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rewardport.in
Primary
Tier C
https://rewardport.in/ugc-contests-empowering-indian-brands-through-consumer-co-creation-and-trust/ ↗
Source Article
UGC Contests: Empowering Indian Brands through Consumer Co-Creation and Trust
Explore how UGC contests fuel brand growth in India by harnessing consumer co-creation, authenticity, and RewardPort’s tailored promotional solutions.
UGC Contests: Empowering Indian Brands through Consumer Co-Creation and Trust
User-generated content (UGC) contests have become a pivotal marketing a…
Original Research
rewardport.in
· Original study ↗
Methodology
Survey finding cited from reference [2]
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian consumers: 86% ugc authenticity preference rate. Source: rewardport.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ugc-authenticity-86
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<blockquote cite="https://lighthousedata.io/data/india-ugc-authenticity-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- ugc authenticity preference rate for Indian consumers<br><small>Source: rewardport.in (2025) · <a href="https://lighthousedata.io/data/india-ugc-authenticity-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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