B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- tv penetration rate for India TV market (2026)
TV penetration in India is expected to reach 76% in 2026.
- forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier B
https://agencyreporter.com/addressing-indias-biggest-misconceptions-about-ctv-2/ ↗
Source Article
Addressing India’s biggest misconceptions about CTV
Original Research
KPMG
· Original study ↗
Methodology
KPMG forecast cited by article
Methodology documented
Segmentation
Industrymarketing
RegionIN
Cite this stat
Plain Text
India TV market: 76% tv penetration rate. Source: KPMG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-tv-penetration-2026-kpmg
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-tv-penetration-2026-kpmg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- tv penetration rate for India TV market<br><small>Source: KPMG (2026) · <a href="https://lighthousedata.io/data/india-tv-penetration-2026-kpmg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.