B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- tv advertising share of traditional media for India TV advertising (2025)
TV advertising accounts for approximately 40% of traditional media spend in India.
- Reported as an approximate figure (~40%) of traditional media spend
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ppms.in
Primary
Tier C
https://ppms.in/blog/difference-between-atl-btl-and-ttl-marketing/ ↗
Source Article
ATL, BTL and TTL Marketing: Differences, Advantages & Disadvantages
What is ‘The Line’ in Marketing? (Origin & Evolution)
The terms ATL and BTL trace back to 1954, when Procter & Gamble — the American consumer goods giant behind brands like Tide and Ariel — began paying advertising agencies at a different rate from other suppliers who dealt with direct promotional a…
Original Research
ppms.in
· Original study ↗
Methodology
Cited in blog table; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India TV advertising: 40% tv advertising share of traditional media. Source: ppms.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-tv-ad-share-traditional-media
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<blockquote cite="https://lighthousedata.io/data/india-tv-ad-share-traditional-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- tv advertising share of traditional media for India TV advertising<br><small>Source: ppms.in (2025) · <a href="https://lighthousedata.io/data/india-tv-ad-share-traditional-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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