B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.9%
8.9% -- ad revenue growth rate for India location-based media (OOH and cinema) (2026)
Location-based media advertising (such as OOH and cinema) in India is projected to grow by 8.9% in 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/wpp-media-india-tyny-report ↗
Source Article
WPP Media Releases TYNY India Forecast, Predicts Strong 9.7% Ad Growth in 2026
This Year Next Year19th Feb 2026•2 minute read
WPP Media Releases TYNY India Forecast, Predicts Strong 9.7% Ad Growth in 2026
Mumbai, February 18, 2026 – WPP Media today launched the latest This Year Next Year (TYNY) advertising forecast in India, projecting 9.7% growth in 2026 with advertising reve…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media TYNY forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India location-based media (OOH and cinema): 8.9% ad revenue growth rate. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-location-based-media-growth-2026
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<blockquote cite="https://lighthousedata.io/data/india-location-based-media-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.9%</strong> -- ad revenue growth rate for India location-based media (OOH and cinema)<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/india-location-based-media-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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