B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- customer preference for agent broker purchase channel for Indian life insurance customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.amplispot.com/blogs/evolving-personal-branding-for-indian-life-insurance-agents-from-pus… ↗
Source Article
Evolving Personal Branding For Indian Life Insurance Agents: From Pushy Salesman To Trusted Advisor
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited study referenced as '[PDF] Competing in a new age of insurance: How India is adopting...' (likely McKinsey report); secondary citation in blog
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Indian life insurance customers: 55% customer preference for agent broker purchase channel. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-insurance-agent-channel-preference-55pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-insurance-agent-channel-preference-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- customer preference for agent broker purchase channel for Indian life insurance customers<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/india-insurance-agent-channel-preference-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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