B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- merchandising and licensing share of film revenues for Indian film industry (2025)
In India, merchandising and licensing drive barely 1% of film revenues.
- Barely 1%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Business Standard
Primary
Tier C
https://kankrishme.com/when-brands-borrow-bollywood-the-legal-risks-of-using-movie-characters-in-adv… ↗
Source Article
Legal Risks of Using Movie Characters in Advertising
Introduction
Imagine a popular FMCG brand launching a campaign featuring a beloved Bollywood character — without asking anyone’s permission. It’s catchy, it’s culturally resonant, and it might also be a lawsuit waiting to happen.
Across India, brands are increasingly tapping into the magnetic pull o…
Original Research
Business Standard
· Original study ↗
Methodology
Industry expert estimate cited via Business Standard report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian film industry: 1% merchandising and licensing share of film revenues. Source: Business Standard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-film-merchandising-revenue-share
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<blockquote cite="https://lighthousedata.io/data/india-film-merchandising-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- merchandising and licensing share of film revenues for Indian film industry<br><small>Source: Business Standard (2025) · <a href="https://lighthousedata.io/data/india-film-merchandising-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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