B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share actively choosing eco friendly brands for Indian consumers (2025)
76% of surveyed Indian consumers actively choose eco-friendly brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Rukam Capital / YouGov
Primary
Tier B
https://sportsz.news/business/more-than-50percent-indians-prefer-to-buy-homegrown-brands-unveils-ruk… ↗
Source Article
More than 50percent Indians prefer to buy homegrown brands unveils Rukam Capital’s research report - Aspirations of New India | SportsZ News
New Delhi, 22 September 2025: A renewed sense of pride in homegrown brands is shaping the way consumers in cities and towns make purchasing decisions. Over half of respondents say they prefer shopping from homegrown and small business brands, citing accessibility, relatable stories, and authentic va…
Original Research
Rukam Capital / YouGov
· Original study ↗
Methodology
YouGov survey commissioned by Rukam Capital; 5,000+ respondents across 18 Indian states, published September 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian consumers: 76% share actively choosing eco friendly brands. Source: Rukam Capital / YouGov (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-eco-friendly-brand-choice-2025
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<blockquote cite="https://lighthousedata.io/data/india-eco-friendly-brand-choice-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share actively choosing eco friendly brands for Indian consumers<br><small>Source: Rukam Capital / YouGov (2025) · <a href="https://lighthousedata.io/data/india-eco-friendly-brand-choice-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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